Sam’s Club Analysis Based on the SWOT, PEST and the Porter’s Five Force Model
نویسندگان
چکیده
This paper will describe the business analysis of Sam's Club in China. Due to impact COVID-19, China has a large sales market and is an indispensable resource for Club. With general economic downturn recent years, Club's profitability been unstable its revenue fluctuated this context. use SWOT model PEST analyze current situation company from four factors. The Porter 5 force was used competitive environment understand other businesses same industry. mainly wants talk about how, be leader hold position industry, one must first mover transition segment with more room growth, which turn serves revitalize growth potential economy.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2023
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v44i.4820